Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia.

Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. Globalisation demands that cultures learn to work within each other’s needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key.

Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA, by virtue of its depth, originality and ambition, is that very book for all global leaders.

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Global Future

Global Future